Beacon features a light pole with a mirrored ball that glows red, keeping time with a fast-paced breathing rhythm evocative of a strong emotional heartbeat. The mirrored ball illustrates the celebratory nature of clubbing, while the pulsing rhythm evokes intense euphoria and also urgency and warning.
The light pole stands for the external environment right outside of the club — the threshold of escaping into the club, and the first light after escaping out. The fast rhythm alludes to the heartbeat of a person caught up in the moment, feeling the rush of the music and the energy of the crowd, while also reflecting the intense experiences that can occur in nightlife spaces: the sense of belonging and freedom clubs provide, and the dangers that can lurk within.