Leo, the artist, produced lollipops in the shape of his own head. This figure is both worshipped and objectified. However, once ownership of these head-shaped candies transfers to the customers, they have the freedom to do anything they want to them. Each LEOllipop comes with a QR code card linked to a promotional AR filter on Instagram — customers unwittingly become the face of LEOllipop posters, further objectified as a promotional tool.
Meanwhile, consuming these slightly oversized lollipops, which contain sixty grams of sugar, causes harm to their bodies. The dominance and power dynamic runs in multiple directions at once.